DEBBIE ELICKSEN | December 14, 2022 • 3 min read / 3 min play The Color of 2023 is Pantone’s Viva Magenta Imagine a color that embraces your inner boldness and fearlessness. That is what Pantone’s 2023 Color of the Year Viva Magenta (PANTONE 18-1750) embodies. According to Leatrice Eiseman, executive [...]
ANNA PACZKOWSKA | December 8, 2022 • 2 min read / 2 min play Anna Paczkowska, our Creative Director, explains CONTENT MARKETING and showcases an actual client campaign from start to finish. We take a look at how the objective of this campaign, which was to boost sales and increase digital [...]
EILISH LEMIEUX | January 27, 2022 • 6 min read What’s New? Promotional Industry Trends for 2022 Without a crystal ball, it’s hard to say exactly what 2022 will bring. However, a global pandemic has taught us a few things and given us some insight into what industry trends are here to stay [...]
CATHERINE BUCHANAN | January 11, 2022 • 2 min read / 2 min play Before you can sell anything, whether a product or a service, you must clearly understand who you are selling to! Buyer Personas are a helpful way to visualize your ideal client and plan your marketing strategy [...]
EILISH LEMIEUX | June 17, 2021 • 3 min read Don’t Let Flawed Copywriting Be Your Downfall Have you ever received a business email riddled with spelling, punctuation, or grammatical errors? For some people, poor copywriting can be an absolute turn-off, while others may unconsciously turn away without actually realizing why. A poll for [...]
CATHERINE BUCHANAN | April 15, 2020 • 2 min read Well friends, the time for excuses is over. After what seems like a lifetime of writing and editing every imaginable type of marketing content, I am finally writing a blog. Eeeek. So Blog Already! So why [...]
