DEBBIE ELICKSEN | December 14, 2022 • 3 min read / 3 min play The Color of 2023 is Pantone’s Viva Magenta Imagine a color that embraces your inner boldness and fearlessness. That is what Pantone’s 2023 Color of the Year Viva Magenta (PANTONE 18-1750) embodies. According to Leatrice Eiseman, executive [...]
ANNA PACZKOWSKA | December 8, 2022 • 2 min read / 2 min play Anna Paczkowska, our Creative Director, explains CONTENT MARKETING and showcases an actual client campaign from start to finish. We take a look at how the objective of this campaign, which was to boost sales and increase digital [...]
EILISH LEMIEUX | January 27, 2022 • 6 min read What’s New? Promotional Industry Trends for 2022 Without a crystal ball, it’s hard to say exactly what 2022 will bring. However, a global pandemic has taught us a few things and given us some insight into what industry trends are here to stay [...]
CATHERINE BUCHANAN | January 11, 2022 • 2 min read / 2 min play Before you can sell anything, whether a product or a service, you must clearly understand who you are selling to! Buyer Personas are a helpful way to visualize your ideal client and plan your marketing strategy [...]
JESSICA KLIMKO | January 5, 2022 • 2 min read / 2 min play Thinking about implementing paid advertising as part of your marketing strategy? Having a difficult time deciphering the differences between Google Ads and Facebook Ads? Not sure where to start? Jessica Klimko, our Digital Marketing Director breaks down [...]
PETE KMECH | January 4, 2022 • 2 min read / 2 min play In a world, where prospective clients turn to their screens and phones to learn more about ANY business or service and use the state of your online presence to make a decision, it's ever-important to ensure [...]
ANNA PACZKOWSKA | December 30, 2021 • 5 min read CREATIVE Metaverse Experience Yes, you read that right. We love to explore new opportunities and tools that are becoming available and some that are still on the way for digital marketers and their clients. And while the true metaverse technology [...]
GARY CHAN | December 21, 2021 • 2 min read / 2 min play There are four areas of email marketing you should consider, when building your next email campaign. Gary Chan is a digital marketing expert who has been crucial in the development of our own email marketing funnel. In [...]
ANNA PACZKOWSKA | December 17, 2021 • 2 min read / 2 min play There is more to an e-commerce store than just the sleek, modern design. In this episode of Marketing Tips For 2022, Anna Paczkowska, Creative Director at CREATIVE Promotional Marketing discusses a list of strategies that will ensure [...]
EILISH LEMIEUX | June 17, 2021 • 3 min read Don’t Let Flawed Copywriting Be Your Downfall Have you ever received a business email riddled with spelling, punctuation, or grammatical errors? For some people, poor copywriting can be an absolute turn-off, while others may unconsciously turn away without actually realizing why. A poll for [...]
