Anna Paczkowska Contributor of this blog
AMBER HOPPE  | July 10 , 2023 • 2 min read

Last Wednesday, Meta, the parent company to Facebook and Instagram officially launched Threads, a major competitor for Twitter. As the fastest-growing social media platform, Threads has received over 100 million sign-ups in just five days. But what does this mean for your business? Here’s everything you need to know about this new social media platform.

What is Threads?

Threads is a text-based conversation app where users can enjoy a separate platform designed for real-time updates and public conversations. The app is meant to create a positive and creative space where people can share ideas in real-time in text form. It allows users to follow and connect with friends and creators who share similar interests to their own.

hand holding a phone, about to install Threads app from the Google Play Store

How Do I Sign Up for Threads?

To sign-up for Threads, the user will sign up through their Instagram account and will get to use the same username, password, and account name as their Instagram. Once joined, the user can import the list of accounts they follow directly onto Threads.

How is the App Different from Twitter?

Unlike Twitter’s 280 characters, on Threads, a user can share up to 500 characters of text, up to five minutes of video, pictures, and links. Threads currently has no desktop version or ability to send direct messages to other users.

What’s next for Threads?

Threads currently has had great success as a new released app with millions of users, celebrities, and businesses signing up in the first few days. Meta has teased new developments of the platform coming up, hopefully a desktop version, direct messaging and trending topics.

Here at CREATIVE, we pride ourselves on staying at the forefront of industry trends and advancements. We understand the importance of embracing new platforms and technologies to better serve our clients and stay connected with our audience. That’s why we are excited to announce that we have joined Threads, the innovative social media app that is redefining digital communication. By following us on Threads, you’ll be able to stay up-to-date with the latest industry insights, exclusive content, and behind-the-scenes glimpses into our creative process. We can’t wait to connect on there!

Follow us on Threads:

Ready to grow your business on social media?

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AMBER HOPPE  |  With a positive attitude, self-motivation, and a passion for digital marketing, Amber is ready to help your business and brand create and manage digital content to build relationships with organizations and individuals. She is a Bachelor of Commerce graduate from MacEwan University focusing on Marketing. She loves to push herself the extra mile and always takes the time for research and continuous learning. Amber wants to learn about you and your business to develop an online strategy to build customer loyalty and engagement in the most effective way possible. Want to learn more about Social Media? Email Amber: