Amber: Hey everyone, my name is Amber and I am a Digital Marketing Director and Social Media Specialist at Creative Promotional Marketing Agency. Social media is constantly changing, with new trends, layouts, and platforms. The newest, and fastest-growing platform, TikTok, is one your company should consider using.
TikTok has over 1 billion active monthly users making it the 6th most-used social media platform in the world. With 4.8 billion internet users in the world, this translates into a 21% market penetration. With the average Canadian spending 22.6 hours a month on TikTok, it’s a great way to be seen and promote your brand!
TikTok is the most engaging social media app! Smaller content creators on the app found they had engagement rates of just under 18% compared to the 4% on Instagram. This is a great space to get people interacting with you and your brand.
TikTok is also a fun, humorous, and entertaining space where you can let loose and show the imaginative side of your band. You don’t have to worry about being too serious on this platform as the majority of users come on to see funny and entertaining content. You can push your creative limits, be playful, and collaborate and connect with your community.
If you’re not on TikTok you should definitely think about how this platform can help market your brand in a fun and creative way!
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