There are a few things to take into consideration when setting up paid ads on social media. In this video, Gary Chan, CREATIVE’s Social Media Specialist, discusses three major components that need to be addressed for an effective advertising social media campaign.
- Title: Marketing Tips – Setting Up Social Paid Ads
- Topics: Social Media Marketing & Digital Marketing
Gary: You probably noticed by now, reaching quality audiences organically is getting increasingly hard to achieve: to be honest, hoping a piece of content to go viral may seem like a bit of a gamble. But instead of waiting for that day to come, you can always invest in Paid Advertising on Social Media to reach new audiences ASAP.
Before you can do that though, you must first understand how Paid Ads are being set up. Each social media platform has a different set of options available to you, but generally, they are just asking you for 3 things: Objective, Target Audience, and Content.
The next step is the Audience profile. You will need to tell TikTok the description of your target audiences such as Location, Gender, and Age. Be sure to provide Interest and Behavioral attributes that closely match your ideal customer as well. This way, it will help the platform deliver your content to the right group of people.
Lastly, Content. Make visually stunning, thumb-stopping images and videos that match your objective. If you already are doing that organically, then you’ve done the work.
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GARY CHAN | Gary is a Project Manager and Social Media Specialist at CREATIVE Promotional Marketing Agency. With a B.Com Marketing Degree and Strategic Social Media Citation from the University of Alberta, his focus is mainly on promotional operation efficiency and social media communication. He is also a certified Master Advertising Specialist (MAS), so if you have any questions about promotional marketing, be sure to email Gary at firstname.lastname@example.org