Eilish Lemieux is one of CREATIVE’s passionate and gifted content writers and in this short video, she goes over some writing strategies that she uses in her work.
Episode Notes:
- Title: Marketing Tips – Content Writing Tips
- Topics: Content Writing
Transcript:
Eilish: Uh oh, you’ve been asked to “throw together” a presentation or an article and panic has set in because you’ve convinced yourself that you can’t write.
I’m here to let you know that you CAN write!
If you can form a thought, you can write.
The first thing you need to do before you start writing is ask yourself what is the purpose of
the document you’re writing? Why are you writing?
Are you trying to simply share information…entertain someone…change someone’s opinion…get them to do something (or NOT do something)?
Think of your writing purpose as a call to action. Your call to action can be as simple as just getting someone to think about what you wrote to as
purposeful as getting your intended audience to buy your product or service.
The next logical question to ask yourself is who are you writing it for?
Are your readers already up-to-speed about your topic and just require a little more information? Are they just browsing? Do you want to evoke emotion for your readers?
Knowing what your purpose is and who you are writing for will inform what and how you end up writing.
As for the writing process itself, there is no ONE way to do it.
Some sit down and start writing stream-of-consciousness style – documenting every thought that comes to mind.
Others create a list with bullets or points of the things they want to say.
Still others create a whole outline with an introduction, follow-up paragraphs, and a conclusion – similar to what you may have learned in your high school English class.
All of these methods work – you just need to decide which one works for you.
Some important tips to remember when you’re writing are:
- Try to hook your readers from the first line
- Use clear and simple language
- If possible, add visuals – boxes, different fonts, icons, photos
- Repeat your main point or call to action
- And finally, proofread it. Make it professional looking with proper spelling and grammar but don’t sweat the details – the key is to communicate something clearly not be perfect.
That said, if you’re really stuck…call CREATIVE! I’d be more than happy to write, edit, or proofread anything for you!
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EILISH LEMIEUX | Eilish is a self-professed “word nerd” with more than two decades of experience writing and editing for government, non-profits, and small and large businesses. Eilish honed her craft working in Communications for sixteen years at the Government of Alberta, the Alberta Teachers’ Association, and the Legislative Assembly of Alberta before starting her own writing and editing company doing work for different organizations including JumpDemand, Enbridge, the Government of Alberta, S. Pointe Art Consultants, and Detroit Tool and Engineering. Email Eilish with any questions or requests at Eilish@acreativeagency.ca