Jessica Klimko: Hi I’m Jess and I’m the Digital Marketing Director here at CREATIVE.
A question I get asked a lot by my clients is, “what’s the difference between Google ads and Facebook ads?” And, “How do you know which one to use?”
With Google ads, your audience is actively searching for your product or service. They have to type in the term or keyword that they are looking for which means they are primed to buy! Now that’s a hot lead!! Google is better for generating leads immediately since your audience is already thinking about making that purchase. Your ads will also only show to people who use the keywords you have set for your ads.
With Facebook ads your audience might be interested in your product or service based on their other activity on the internet. Facebook ads are better for finding cold leads and getting them into the entry point of your sales funnel!! Unlike Google ads, your ads will show up to different people based on the audience demographics you’ve selected!
Which do you prefer? Curious about determining which would be more beneficial for your business?
Reach out to us at CREATIVE Agency! We’re here to help you with all your marketing needs.
Visit our Digital Marketing page to learn more about our services.