Anna Paczkowska Contributor of this blog
JESSICA KLIMKO  | January 5, 2022 • 2 min read / 2 min play

Thinking about implementing paid advertising as part of your marketing strategy? Having a difficult time deciphering the differences between Google Ads and Facebook Ads? Not sure where to start? Jessica Klimko, our Digital Marketing Director breaks down the main differences between the two platforms in this 60-second marketing tip!

Episode Notes:

  • Title: Google Ads vs. Facebook Ads
  • Topics: Google Advertising, Social Media Advertising, Digital Marketing


Jessica Klimko: Hi I’m Jess and I’m the Digital Marketing Director here at CREATIVE.

A question I get asked a lot by my clients is, “what’s the difference between Google ads and Facebook ads?” And, “How do you know which one to use?”

With Google ads, your audience is actively searching for your product or service. They have to type in the term or keyword that they are looking for which means they are primed to buy! Now that’s a hot lead!! Google is better for generating leads immediately since your audience is already thinking about making that purchase. Your ads will also only show to people who use the keywords you have set for your ads.

With Facebook ads your audience might be interested in your product or service based on their other activity on the internet. Facebook ads are better for finding cold leads and getting them into the entry point of your sales funnel!! Unlike Google ads, your ads will show up to different people based on the audience demographics you’ve selected!

Which do you prefer? Curious about determining which would be more beneficial for your business?

Reach out to us at CREATIVE Agency! We’re here to help you with all your marketing needs.

Visit our Digital Marketing page to learn more about our services.

Need a digital marketing expert or would you like to schedule a Discovery Meeting with us?

780.988.0015 // Toll-Free: 1-866-588-7924 (1-866-LUV-SWAG) //

Contributor Photo of Jessica Klimko

JESSICA KLIMKO  |  With a glass half full outlook, strong interpersonal skills, and contagious positive energy, Jessica is ready for any project! As a recent graduate from the University of Alberta with a focus in Marketing and International Business, she comes into this industry with an open mind, fresh ideas, and strong problem-solving skills. Email Jessica with any question or request at