Whether you have only one person or a team of employees handling your logo and communicating with printers or marketers, one rule should apply to every interaction those team members have regarding your brand… keeping your brand consistent. Better yet, if you arm them with your brand standards and a clear set of visual guidelines, you will truly empower them to become your brand ambassadors. In this episode of Marketing Tips For 2022, Briana Medwechuk, Graphic Designer at CREATIVE Promotional Marketing discusses the importance of brand consistency. Watch the video or read the transcript below.
- Title: Keep Your Brand Consistent
- Topics: Branding, Marketing
Briana Medwechuk: Hello, my name is Briana and I am a Graphic Designer here at CREATIVE. My tip of the day is to KEEP YOUR BRAND CONSISTENT.
There are many brands that are globally recognizable, and I don’t even have to name any for them to come to mind, and this is because of brand consistency.
But what is brand consistency and why is it important? Well, it’s making sure that your business’ messaging and visual branding are the same throughout all of your communication. Such as your logo, website, social media, and everything in between. Brand consistency allows your business to be immediately recognized and set your brand apart from its competitors. It also helps build trust and loyalty with your clientele. When your branding is continually changing it’s hard for consumers to follow and recognize.
And how do you achieve brand consistency? Start with creating a set of brand guidelines for anyone needing to refer to. Have your correct logo files available and empower your employees to become brand ambassadors! Having your employees familiar with the company’s logo ensures everyone is on the same page and that they can then communicate with accuracy and consistency with designers, promotional and digital marketers, or anyone in the print industry that works with your logo. You will also ensure that your brand is represented consistently on internal documents and external marketing communications, such as e-mails, proposals, or presentations.
Your brand WINS when you have employees act as brand ambassadors armed with your brand guidelines and its assets!
Need help with your company’s branding? I can help with that! Give us a call or find us at acreativeagency.ca
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BRIANA MEDWECHUK | Briana is always ready to turn ideas into reality. She continually strives to think outside the box and discover new design approaches that inspire her. She enjoys learning and is always seeking new ways to solve problems and design solutions. Briana has a passion for creating designs that leave incredibly positive impressions and she is eager to become a great brand ambassador for your brand through her work and love for graphic design and communications. Got a logo or artwork-related question? Email Briana anytime at firstname.lastname@example.org