Gary Chan: Email, one of the modern communication tools that we can’t live without. And yes, it is also one of the oldest tools in the ever-changing climate of the digital age, dating back to the 1970s for its conception. So the question is, why do we still use it? Well, the answer is simple, because EMAIL WORKS, and it has been proven year after year.
To start an effective email marketing campaign, at the most basic level, there are 4 areas that you should consider. In no particular order, they are Target, Design, Hygiene, and Regulation.
Let’s talk about Target first. Identify the “what” and the “who” for the campaign. What is your message? What will be your tone of voice? Who are your audiences and what do you want them to do after reading the email? Make sure you have a clear objective before moving forward.
Second, Design. Build the structure of your email in a way that your audiences can scan it. Be sure to support your message with enough, but not too much, visual and written elements.
Thirdly, Hygiene, in terms of email lists, of course. Is your email database up to date, free of unwanted contacts? Can they be segmented by interests, industries, or sometimes, by geographic locations?
And finally, perhaps the most important aspect, Regulation. Did you obtain consent to send commercial emails? Having a corporate compliance program and maintaining accurate records will help you stay compliant with spam and telemarketing rules.
Visit our Email Marketing page to find out how CREATIVE can help with your email marketing needs!