Anna Paczkowska Contributor of this blog
ANNA PACZKOWSKA  | December 17, 2021 • 2 min read / 2 min play

There is more to an e-commerce store than just the sleek, modern design. In this episode of Marketing Tips For 2022, Anna Paczkowska, Creative Director at CREATIVE Promotional Marketing discusses a list of strategies that will ensure you will find the right Shopify expert to build and market your online store. You will also get access to a checklist to ensure a successful store launch. Watch the video or read the transcript below.

Episode Notes:

  • Title: Find The Right Shopify Expert
  • Platforms: Shopify
  • Resources: Shopify Stores Checklist


Anna Paczkowska: Hands down, the best tip for anyone wanting to open an e-commerce store with Shopify is FIND THE RIGHT EXPERT because it’s not one and done. You cannot have the “build it and they will come” mentality.

You need to make sure that you find an expert, not just a Web Designer, but actually someone who has an e-commerce background and I’ll tell you why…

A real Shopify expert will build it for you but also knows what it takes to bring and convert traffic. Someone who understands that you need to have not only consistent brand style and product photography that showcases your products well, product descriptions that sell, and also other tools that will help your online store convert, such as abandoned cart strategy, reviews strategy, email and social media marketing that supports your funnel, live chat. Even some seemingly basic website content like your contact information that builds trust and a brand story that helps customers relate need to be configured the right way.

Lead magnets, app integration, affiliate marketing, loyalty programs, gift cards, SEO, pre-launch strategy… if the team that is building your Shopify store is not experienced in those areas, I suggest you keep looking!

I made a list of these items to help you with finding the right expert and you can download it from the link in the description box below or on our Shopify page at

And I’ll see you in my next Marketing Tip!

Visit our Shopify page to learn more about our e-commerce services or to DOWNLOAD THE CHECKLIST!

Ready to get started with your online store?

780.988.0015 // Toll-Free: 1-866-588-7924 (1-866-LUV-SWAG) //

Contributor Bio photo - Anna Paczkowska

ANNA PACZKOWSKA  |  A creative soul with a passion and expertise in design, marketing and e-commerce. Anna is a Creative Director at CREATIVE Promotional Marketing Agency and is involved in client projects daily. Got a logo or artwork-related question? Email Anna anytime at