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   EILISH LEMIEUX | December 9, 2021 • 6 min read

What is a SWAG Box?
Short answer: it’s what you want it to be!

We know it’s important to show gratitude to the people in our lives – staff, clients, loved ones – and there are many ways to do so. You can (and should) certainly tell them…but you can also SHOW them with a custom SWAG box! The experts at CREATIVE are happy to suggest unique and thoughtful SWAG boxes that show others how much you appreciate them.

The original meaning of SWAG stood for Stuff We All Get. Sounds pretty generic, doesn’t it? We’ve given it some thought and decided that’s way too impersonal, and we want to give new meaning to SWAG. At CREATIVE, we want you to think of SWAG in a whole new way. Whether it’s Stuff With A Goal, Someway We All Grow, or even Sealed With A Gift, it’s time to make SWAG personal and meaningful.

When Should I Give a SWAG Box?

The best time to give someone a SWAG Box is… ANYTIME! There are certainly many occasions and reasons to do so – including the holiday season, year-end, conferences, birthdays, annual meetings, retirements, hirings – but sometimes sending one at an unexpected time or for no reason at all can be just as meaningful. Think of a time when you either gave or received an unexpected gift and how delightful that was (for both parties)!

How Do I Even Create One?

You may be thinking that you’re not sure how to create a SWAG box. Well, good news! Using CREATIVE to help create it means you can do as much, or as little as you want to do. Our promotional marketing professionals have the ideas to spark your inspiration to get you started and the expertise to build on ideas you may already have. And, as you may have guessed, we also have all the swag to go with it.

Putting together a SWAG box is a fun and creative thing to do. However, there are some not-so-fun things that need to be done at the beginning of the project. We will work with you right from the get-go to, first, determine your budget. The team at CREATIVE knows how to get the biggest bang for your buck. We can offer you the price points of various items, with different customization and packaging, and assorted sizing.

Having a budget in place will help you to choose the types of items you put into your SWAG Box. We will also advise you about potential shipping costs, timeline deadlines/expectations for ordering the items and getting the boxes printed.

The team at CREATIVE is here to help you through the process, but as with anything, the earlier you get started and the more time you give yourself, the less stress there will be!

Once your budget and timelines are set, the exciting part begins! Designing your SWAG Box and choosing what to put in it is the fun part. We know you’re the expert when it comes to your staff, clients, and overall concept. We’re help to help with the design elements, but also with drawing out your specific vision. Maybe the SWAG Box can be wrapped and adorned with ribbons or maybe the SWAG Box itself the decoration. The graphic designers at CREATIVE are a talented and visionary group! We can suggest fun colours that complement your own brand or the specific event you’re recognizing. We can even help you develop specific messaging and hashtags to match the SWAG Box. Maybe you have a specific sponsor who would consider financing the SWAG Box while their brand or logo is highlighted? We’re happy to work with them too!

The best part? Even better than designing the box is giving it away and seeing the look on their faces when they receive their custom SWAG Box!

Swag Box design example

Client Project: Swag Box Design

What Should Go In a SWAG Box?

Another fun aspect of giving a SWAG Box is deciding what to put in it! The experts at CREATIVE can help you choose products that your clients value. SWAG Boxes can be pre-curated promotional products or a combination of promotional products with your merchandise, or even local specialty products. So many options!

Why Should I Create a SWAG Box?

There are so many reasons why you should create a SWAG Box! Since I’m a fan of lists, I’ve created the Top Ten Reasons Why You Should Create a SWAG Box:

  1. It’s good for you! There is lots of evidence that the act of giving stimulates the brain’s pleasure circuits and releases the chemicals that make us feel good (endorphins and oxytocin).
  2. It’s good for your brand. Whether it’s excitement, appreciation, or goodwill, a custom SWAG Box increases your brand’s exposure.
  3. Giving is good for our community. We’ve all seen firsthand how an act of giving leads to another act of giving and so on. It makes us feel connected to others in our community.
  4. At CREATIVE, geographical distance doesn’t matter. We can ensure your SWAG Box arrives wherever in the world it needs to be – even to a personal residence!
  5. Giving a custom SWAG Box creates a positive lasting impression of the person who sent it. Think of a time when you received a gift from someone. Years later, you may not remember exactly what it was, but you do remember how it made you feel.
  6. Giving a custom SWAG Box creates a lasting impression of the brand featured on the gift. This creates and builds brand awareness.
  7. Giving a custom SWAG Box is easy. At CREATIVE, we’ve mastered the SWAG Box… so you don’t have to. We can design, build, pack, store, and ship your SWAG Box for pre-event, post-event, or special-event occasions.
  8. Giving a custom SWAG Box creates a personal connection. Many of the people receiving the gift will contact you to send thanks. This, in turn, can lead to a stronger relationship.
  9. A cool or unique custom SWAG Box is likely to get shared on social media. So, in that sense, it’s a cost-efficient way to increase your brand’s exposure. And, last, but certainly not least…
  10. Gift-giving is kind. In a world where we can be so many things, who wouldn’t want to be known as kind?

Read more about Swag Boxes here: Think Inside The Box – Promotional Kits & Custom Swag Boxes Are Here!
We can’t wait to hear from you and to get started on your unique SWAG Box!

Blog Contributor - Eilish Lemieux photo

EILISH LEMIEUX  |  Eilish is a self-professed “word nerd” with more than two decades of experience writing and editing for government, non-profits, and small and large businesses. Eilish honed her craft working in Communications for sixteen years at the Government of Alberta, the Alberta Teachers’ Association, and the Legislative Assembly of Alberta before starting her own writing and editing company doing work for different organizations including JumpDemand, Enbridge, the Government of Alberta, S. Pointe Art Consultants, and Detroit Tool and Engineering. Are you interested in seeing how Eilish can help you with copywriting? Email her today at

ABOUT CREATIVE  |  CREATIVE is a leading FULL-SERVICE Marketing Agency that works with organizations across Canada that require effective BRAND STORYTELLING. Our boutique agency specializes in Digital Marketing, Promotional Products, Company Stores & Employee Programs & best of all, our experienced Virtual Marketing Assistants are at YOUR service! These services include Social Media Marketing, Website Design & SEO (Search Engine Optimization), Email Marketing, SEM (Search Engine Marketing) – Paid Media Advertising, Live or Virtual Event Planning, Content Creation (brochures, catalogues, websites, blogs, social media posts and more), Graphic Design & Branding or ANY marketing task or project management from our team of experts. For over 45 years our team at CREATIVE has been ensuring that every client’s unique brand vision is accurately relayed to the people who matter the most. For more information go to or dial 780-988-0015. We make CREATIVE ideas succeed!