A Missing Comma Cost How Much?!
Still not convinced? If you’re in the “grammar doesn’t matter” camp you may want to pay attention to a lawsuit in which a company had to pay out millions because of a missing comma. Yes, you read that correctly – millions!
In the widely referenced Oxford Comma court case, a Maine dairy company had to pay a $5M settlement to its truck drivers who successfully argued they were entitled to years of unpaid overtime because of the way commas were used in the state’s laws governing payment.
If the legislation had been worded using the Oxford comma (a serial comma) in its listing of duties, the dairy company would have been five million dollars richer.
Yes, this $5M settlement is an exceptional one – one that most businesses would not have to face, but it illustrates the importance of getting things right in copywriting.