The Advantages of Influencer Marketing
Have you ever scrolled through your Instagram feed to see a beautifully done-up photo of a woman highlighting a product? Often, there will be a #ad or #gifted at the bottom of their post. This is likely the result of an influencer marketing campaign. The influencer marketing industry is set to be a 10 million dollar industry[1], moving more businesses to choose this form of advertising as their preferred source of advertising. And it makes sense, doesn’t it? Why sing your own praises when you can have someone sing your praises for you?
Working with influencers can be to your advantage.
Often, influencers have thousands (sometimes millions) of followers who see their content daily. People follow influencer accounts because they love the lifestyle those particular influencers portray, and they want to have it for themselves. That is often why when an influencer endorses a product, it can directly affect sales for that company. There are so many examples of how businesses have created successful partnerships with influencers, which has increased people’s engagement with the brand online.
There are a few ways you can work with an influencer.
Influencer Marketing: Brand Ambassadors
Working one-on-one with an influencer can help them become an advocate from your brand. This is often fueled by providing the influencer with a sample of your product, and if they like it, they can become ambassadors for you by posting multiple times about the product. Often, this approach takes time for a relationship to develop between the influencer and the brand. Depending on the size of the influencer, this may also be a paid partnership.
Influencer Marketing: Events
Another way to work with influencers is to host an influencer event. When you are trying to raise awareness about an initiative, this is a great way to get the word out. Influencers come together to create a lot of online buzz about a product, service, or initiative, which can make their followers want to engage. Influencers want to feel special, and getting invited to an event specifically tailored to influencers can certainly do the trick.
Where do I start?
It is essential to work with someone who already has well-established relationships with influencers. CREATIVE Promotional Marketing Agency can help! With several years of experience in influencer marketing, we can help your brand shine online!
JACQUIE DuVAL | Jacquie is a Public Relations and Communications expert with eight years of experience bolstering brands and helping them shine. In addition to public relations and communications, Jacquie is also very well versed in social media management, influencer marketing and content writing. She has written many insightful blog posts, web copy, social media posts and articles. Are you interested in seeing how Jacquie can help your organization shine? Email her today at jacquie@acreativeagency.ca