Clarify Your Marketing Objectives
Part of the magic of a successful marketing campaign is making sure that the promotional products used in it are specifically tailored to its objectives. The reasons WHY you need promotional products will greatly affect WHAT promotional products you should purchase. This is the first step that is easily bypassed by inexperienced purchasers or business owners who search online and base their decisions on price.
Below we’ve outlined just some of the common campaign objectives and potential ideas that might be suitable for them.
Lead Generation – some of the best products in this category would be things that are USEFUL to the recipient. This ensures your brand will stay top of mind every time he or she reaches for the item.
Employee Retention – choose SWAG that makes the employees feel appreciated and valued from the moment they are hired with onboarding welcome kits, throughout their career span with event apparel and holiday gifts to milestone awards and retirement gifts.
Events & Tradeshows – similar to lead generation ideas, give away SWAG that will be useful long after the show’s over and products that connect back to your brand. Plan ahead and possibly use promotional products along with the invitation to encourage attendance and don’t forget post-show gifts. Sending a small gift from the show to clients who could not attend will show them you’ve not forgotten about them and will let them know you value their business. How To Buy Promotional Products And Get Results
Brand Awareness – products that offer full-color capabilities to really make your branding stand out are very popular with this type of promotion. Any product that can have a social media aspect attached to it will also create more engagement for your brand. Another favorite would be a completely custom product or industry-specific product, for example, a tire drink koozie for Fountain Tire.
Customer retention – customers love free gifts! If you’re in a professional services business, reward your clients for visiting you, for engaging with your brand on social media, or for coming to your event. In retail, SWAG really works as a way to maximize sales especially when customers are aware that they will get something extra if they spend more. Promote your purchase incentives via email marketing and social media to engage your existing customers to reorder or prospects to try your product for the first time.